{"id":10245,"date":"2015-11-12T11:44:04","date_gmt":"2015-11-12T16:44:04","guid":{"rendered":"https:\/\/www.qcmakeupacademy.com\/?p=10245"},"modified":"2015-11-12T11:44:04","modified_gmt":"2015-11-12T16:44:04","slug":"how-to-plan-your-makeup-artistry-services-and-packages","status":"publish","type":"post","link":"https:\/\/www.qcmakeupacademy.com\/blog\/2015\/11\/how-to-plan-your-makeup-artistry-services-and-packages","title":{"rendered":"How to Plan Your Makeup Artistry Services and Packages"},"content":{"rendered":"<p><\/p>\nYou\u2019ve got your certification in hand, your makeup kit built, and you\u2019re ready to take the professional scene by storm! People are interested in your makeup artistry and you can\u2019t wait to put your skills to use. There\u2019s only one problem: you haven\u2019t priced your services!\n<p><\/p>\nMany new professionals feel nervous about pricing their services and building service packages. It\u2019s a fine balance of charging enough to make a living, but not so much that clients lose interest. Your packages should offer a full range of services without including \u2018extras\u2019 that clients don\u2019t need.\n<p><\/p>\nPutting time and effort into building great makeup artistry services and packages and pricing them well is one of the most important steps to start your professional career off on the right foot! Check out these key steps for doing just that!\n<p><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2015\/11\/how-to-plan-your-makeup-artistry-services-and-packages\/#Step_1_Define_your_services\" >Step 1: Define your services<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2015\/11\/how-to-plan-your-makeup-artistry-services-and-packages\/#Step_2_Create_appealing_combinations\" >Step 2: Create appealing combinations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2015\/11\/how-to-plan-your-makeup-artistry-services-and-packages\/#Step_3_Get_creative_with_your_extra_services\" >Step 3: Get creative with your extra services<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2015\/11\/how-to-plan-your-makeup-artistry-services-and-packages\/#Step_4_Research_your_local_industry\" >Step 4: Research your local industry<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2015\/11\/how-to-plan-your-makeup-artistry-services-and-packages\/#Step_5_Consider_your_level_of_experience\" >Step 5: Consider your level of experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2015\/11\/how-to-plan-your-makeup-artistry-services-and-packages\/#Step_6_Stick_to_your_guns\" >Step 6: Stick to your guns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2015\/11\/how-to-plan-your-makeup-artistry-services-and-packages\/#Its_about_balance\" >It\u2019s about balance!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2015\/11\/how-to-plan-your-makeup-artistry-services-and-packages\/#Interested_in_learning_more_about_running_a_makeup_business_QCs_certification_courses_come_with_complete_business_training_Download_a_course_decision_guide_to_find_out_which_program_is_right_for_you\" >Interested in learning more about running a makeup business? QC\u2019s certification courses come with complete business training!  Download a course decision guide to find out which program is right for you!<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Step_1_Define_your_services\"><\/span>Step 1: Define your services<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\nDissect your talents and figure out what you actually have to offer your clients. Are you primarily a bridal makeup artist? Do you also do high fashion, glamour, airbrush or special effects makeup? Perhaps you\u2019re even trained in extra services like hair styling and nail design!\n<p><\/p>\nLay your skills on the table and analyze exactly what you have to offer your clients.\n<p><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_2_Create_appealing_combinations\"><\/span>Step 2: Create appealing combinations<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\nNow that you see what you\u2019re capable of, assess how you should market each service. Choose combinations of services that go well together and build packages based on which combinations might interest your target clients most.\n<p><\/p>\nFor example, if you want to offer bridal makeup services, you can have different packages such as a basic service (makeup for the bride and bridesmaids), a more advanced option that also contains an airbrush application for the bride, and a third where you combine hair styling with the makeup services.\n<p><\/p>\nYou probably won\u2019t, however, offer a bridal package that includes your best prosthetic work on the list. Special effects will fall into a different package in order to appeal to different clients.\n<p><\/p>\n<img loading=\"lazy\" decoding=\"async\" width=\"731\" height=\"364\" class=\"alignnone size-full wp-image-10258\" src=\"https:\/\/www.qcmakeupacademy.com\/wp-content\/uploads\/2015\/11\/Makeup-Career-Blog-Learn-how-to-Plan-Makeup-Artistry-Services-Creating-Combinations.jpg\" alt=\"Makeup Career Blog- Learn how to Plan Makeup Artistry Services Creating Combinations\" srcset=\"https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2015\/11\/Makeup-Career-Blog-Learn-how-to-Plan-Makeup-Artistry-Services-Creating-Combinations.jpg 731w, https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2015\/11\/Makeup-Career-Blog-Learn-how-to-Plan-Makeup-Artistry-Services-Creating-Combinations-300x149.jpg 300w, https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2015\/11\/Makeup-Career-Blog-Learn-how-to-Plan-Makeup-Artistry-Services-Creating-Combinations-670x335.jpg 670w\" sizes=\"auto, (max-width: 731px) 100vw, 731px\" \/>\n<p><\/p>\nHere\u2019s where it gets fun: You\u2019ll want to name your packages in a way that grabs clients\u2019 attention while being informative on what they offer. In the three \u201cbridal\u201d services listed above, for instance, you could call them \u201cWedding Party Makeup\u201d (for the first one), \u201cWedding Party + Airbrushed Bride\u201d (for the second) and \u201cFull Wedding Coverage\u201d (for the third that includes hair styling). Ideally the more expensive combinations will sound prestigious, while the less expensive ones will have names that make them sound more basic.\n<h2><span class=\"ez-toc-section\" id=\"Step_3_Get_creative_with_your_extra_services\"><\/span>Step 3: Get creative with your extra services<span class=\"ez-toc-section-end\"><\/span><\/h2>\nYou can do more than put together standard packages. In fact, creating fun \u201cthemed\u201d or seasonal packages is a great way to attract new clients and boost interest in your different skills. Think about combining various services to offer packages for special events like:\n<p><\/p>\n<ul>\n \t<li>Girls\u2019 night out makeovers<\/li>\n \t<li>Valentine\u2019s Day or date night makeup<\/li>\n \t<li>Halloween packages<\/li>\n \t<li>Glamour makeup for portraits and professional photos<\/li>\n<\/ul>\n<p><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_4_Research_your_local_industry\"><\/span>Step 4: Research your local industry<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\nOnce your packages are built, it\u2019s time to think about pricing. Your prices should be competitive, meaning that they\u2019re similar to the \u201cgoing rate\u201d or the standard price on your area. Pricing competitively benefits both you and the rest of your local community.\n<p><\/p>\n<ul>\n \t<li>By pricing too low, you could drag the going rate in your area down by forcing other makeup artists to lower their prices to compete with yours. This causes everyone to make less money.<\/li>\n \t<li>By pricing too high, you could drive the going rate up. This sounds like a positive thing at first, but people won\u2019t really make more money if local services become too expensive and clients lose interest in the industry.<\/li>\n<\/ul>\n<p><\/p>\nResearch other makeup artists with packages similar to yours and compare their prices to find the average rate.\n<p><\/p>\nFor more information, check out this article: <a href=\"https:\/\/www.qcmakeupacademy.com\/2015\/05\/how-to-price-your-makeup-services\/\" target=\"_blank\" rel=\"noopener\">\u201cHow to price your makeup services\u201d<\/a>\n<p><\/p>\n<img loading=\"lazy\" decoding=\"async\" width=\"738\" height=\"430\" class=\"alignnone size-full wp-image-10259\" src=\"https:\/\/www.qcmakeupacademy.com\/wp-content\/uploads\/2015\/11\/Makeup-Career-Blog-Learn-how-to-Plan-Makeup-Artistry-Services-Pricing.jpg\" alt=\"Makeup Career Blog- Learn how to Plan Makeup Artistry Services Pricing\" srcset=\"https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2015\/11\/Makeup-Career-Blog-Learn-how-to-Plan-Makeup-Artistry-Services-Pricing.jpg 738w, https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2015\/11\/Makeup-Career-Blog-Learn-how-to-Plan-Makeup-Artistry-Services-Pricing-300x175.jpg 300w\" sizes=\"auto, (max-width: 738px) 100vw, 738px\" \/>\n<p><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_5_Consider_your_level_of_experience\"><\/span>Step 5: Consider your level of experience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\nThe makeup artists charging the \u201cgoing rate\u201d in your area might have been working professionally for many years. You want to charge a price that gives your skills credit, but that doesn\u2019t over charge compared to your level of experience.\n<p><\/p>\nThere\u2019s no shame in being a beginner, but you\u2019ll also lose clientele if you charge the same price as the seasoned professionals even though you\u2019re not quite on their level in terms of skill. You might charge just below the going rate when you\u2019re first starting out, or just above the rate if you\u2019re very experienced and in demand.\n<p><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_6_Stick_to_your_guns\"><\/span>Step 6: Stick to your guns<span class=\"ez-toc-section-end\"><\/span><\/h2>\nOnce you\u2019ve established your pricing, have confidence in the value of your packages! Offering the occasional discount or the option to bundle packages can be a great marketing tool, but don\u2019t haggle or bargain. Your price is your price, and that\u2019s that!\n<p><\/p>\nIf people learn that your price can be knocked down with a little persuasion, you might find many clients trying to short change you and you won\u2019t be making what you\u2019re worth as a result. Respectfully decline bargaining attempts, restate your price, and remain confident in what your skills are worth.\n<p><\/p>\n<img loading=\"lazy\" decoding=\"async\" width=\"738\" height=\"355\" class=\"alignnone size-full wp-image-10257\" src=\"https:\/\/www.qcmakeupacademy.com\/wp-content\/uploads\/2015\/11\/Makeup-Career-Blog-Learn-how-to-Plan-Makeup-Artistry-Services-Career-in-Makeup-Artistry.jpg\" alt=\"Makeup Career Blog- Learn how to Plan Makeup Artistry Services- Career in Makeup Artistry\" srcset=\"https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2015\/11\/Makeup-Career-Blog-Learn-how-to-Plan-Makeup-Artistry-Services-Career-in-Makeup-Artistry.jpg 738w, https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2015\/11\/Makeup-Career-Blog-Learn-how-to-Plan-Makeup-Artistry-Services-Career-in-Makeup-Artistry-300x144.jpg 300w\" sizes=\"auto, (max-width: 738px) 100vw, 738px\" \/>\n<p><\/p>\n<b>Note:<\/b> If you suddenly realize that <b>all<\/b> of your clients beg you to lower your prices, investigate your local industry again. Ask yourself whether you\u2019re really overcharging or whether people just really enjoy discounts.\n<p><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Its_about_balance\"><\/span>It\u2019s about balance!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\nBuilding service packages and pricing them correctly sounds intimidating, but you can have fun with it! Think about what kind of package you\u2019d most like to purchase if you were the client and combine your skills to offer a really great service. Stick close to the going rate, respect your local industry, and respect yourself as a professional!\n<p><\/p>\n<h2 class=\"cta\"><span class=\"ez-toc-section\" id=\"Interested_in_learning_more_about_running_a_makeup_business_QCs_certification_courses_come_with_complete_business_training_Download_a_course_decision_guide_to_find_out_which_program_is_right_for_you\"><\/span>Interested in learning more about running a makeup business? QC\u2019s certification courses come with complete business training! <a href=\"https:\/\/www.qcmakeupacademy.com\/course-decision-guide\/\" target=\"_blank\" rel=\"noopener\"> Download a course decision guide<\/a> to find out which program is right for you!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n","protected":false},"excerpt":{"rendered":"You&#8217;re ready to begin your career as a makeup artist, but how do you price your makeup artistry services and packages? Here are some key steps to help you start your professional career on the right foot!","protected":false},"author":6,"featured_media":29425,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"ppma_author":[414],"class_list":{"0":"post-10245","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-your-makeup-career"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.5 (Yoast SEO v25.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Plan Your Makeup Artistry Services and Packages<\/title>\n<meta name=\"description\" content=\"You&#039;re ready to begin your career as a makeup artist, but how do you price your makeup artistry services and packages? 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